Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by
David A. Aaker
Language: English
Release Date: December 1, 2009
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and...