Free: 1426 books
The New Culture of Desire
5 Radical New Strategies That Will Change Your Business and Your Life
Language: English
Release Date: October 21, 2002
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of...
Techno-Ready Marketing
How and Why Customers Adopt Technology
Language: English
Release Date: October 5, 2001
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery...
Managing Customer Value
Creating Quality and Service That Customers Can Se
Language: English
Release Date: November 24, 2009
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of...
by Steven P. Schnaars
Language: English
Release Date: April 29, 2002
Language: English
Release Date: April 29, 2002
Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents...
The Number
A Completely Different Way to Think About the Rest of Your Life
Language: English
Release Date: January 3, 2006
Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative...
Wealth Watchers
A Simple Program to Help You Spend Less and Save More
Language: English
Release Date: December 29, 2009
Through her journey from having it all to dealing with financial setbacks, Wood provides tools to help you organize your finances and understand which spending patterns are knocking you off-track.
Ten years ago, Alice Wood was living a normal life, balancing her career, family, and finances...
The Lies About Money
Achieving Financial Security and True Wealth by Avoiding the Lies Others Tell Us-- and the Lies We Tell Ourselves
Language: English
Release Date: October 2, 2007
Ric Edelman, #1 bestselling author of Ordinary People, Extraordinary Wealth, and the personal finance classic The Truth About Money, offers more great wisdom for investors—and a valuable insert of sample portfolios that outline everything you need to know about building the perfect portfolio.
Ric...
Pioneering Portfolio Management
An Unconventional Approach to Institutional Investment, Fully Revised and Updated
Language: English
Release Date: January 6, 2009
In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's...
by Thomas Wolf
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
Since this classic work was originally published in 1984, there have been major shifts in the nonprofit world -- the growth of more profit-oriented ventures, the overhaul of accounting rules, new partnerships, and an emphasis on customer-oriented service and leadership. In easy-to-understand language,...
Brand Leadership
Building Assets In an Information Economy
Language: English
Release Date: September 29, 2009
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.
For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership...
Mind Your X's and Y's
Satisfying the 10 Cravings of a New Generation of Consumers
Language: English
Release Date: September 13, 2006
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not...
The New Market Leaders
Who's Winning and How in the Battle for Customers
Language: English
Release Date: April 18, 2002
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema...
Street Fighter Marketing Solutions
How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business
Language: English
Release Date: September 18, 2007
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think...
by William H. Davidow
Language: English
Release Date: June 2, 1986
Language: English
Release Date: June 2, 1986
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow,...