Surviving and Thriving in Competitive Markets
by
Jagdish Sheth, Rajendra Sisodia
Language: English
Release Date: May 14, 2002
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:
McDonald's, Burger King, and Wendy's
General Mills, Kellogg, and Post
Nike, Adidas, and Reebok
Bank of America, Chase...