Free: 1426 books
Capitalize on Merger Chaos
Six Ways to Profit from Your Competitors' Consolidation and Your Own
Language: English
Release Date: February 21, 2001
Merger mania is at an all-time peak. Yet up to 80 percent of mergers fail because of culture clashes, mismanagement, and the chaos that ensues. Taking this failure rate into account, merger experts Thomas M. Grubb and Robert B. Lamb have written the first book that arms managers with strategies to...
Kotler On Marketing
How To Create, Win, and Dominate Markets
Language: English
Release Date: September 29, 1999
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally...
The Sales Advantage
How to Get It, Keep It, and Sell More Than Ever
Language: English
Release Date: January 8, 2003
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form.
The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?"...
BRAND sense
Sensory Secrets Behind the Stuff We Buy
Language: English
Release Date: June 16, 2008
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based...
Creating Wealth
Retire in Ten Years Using Allen's Seven Principles of Wealth
Language: English
Release Date: August 7, 2006
Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this completely...
The Daily Carrot Principle
365 Ways to Enhance Your Career and Life
Language: English
Release Date: April 6, 2010
From the authors of the smash bestseller The Carrot Principle comes an inspiring and lively page-a-day guide to harnessing the remarkable power of the carrot—taking yourself and your team to new heights of success in work and life.
Based on their twenty years of experience teaching leaders...
by Harris Interactive, The Staff of the Wall Street Journal
Language: English
Release Date: April 30, 2001
Language: English
Release Date: April 30, 2001
Most people return to business school for an M.B.A. degree to increase their marketability in a highly competitive business environment. How well they achieve their goal depends in large measure on how the business world views the schools they attended.
For the first time ever, The Wall Street Journal,...
How to Buy and Sell (Just About) Everything
More Than 550 Step-by-Step Instructions for Everything From Buying Life Insurance to Selling Your Screenplay to Choosing a Thoroughbred Racehorse
Language: English
Release Date: June 15, 2010
How to Buy & Sell (Just About) Everything
The Ultimate Buyer's Guide for Daily Life
Don't make another purchase before you buy this ultimate buyer's guide. With more than 550 how-to solutions, these pages are packed with savvy strategies for choosing and locating (and unloading and liquidating)...
Creating Shareholder Value
A Guide For Managers And Investors
Language: English
Release Date: October 13, 1999
The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. Now, in this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred Rappaport provides managers and investors with the practical...
by Valarie A. Zeithaml
Language: English
Release Date: May 11, 2010
Language: English
Release Date: May 11, 2010
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise....
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
Language: English
Release Date: February 21, 2001
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml,...
Silent Night
The Story of the World War I Christmas Truce
Language: English
Release Date: November 11, 2001
It was one of history's most powerful -- yet forgotten -- Christmas stories. It took place in the improbable setting of the mud, cold rain and senseless killing of the trenches of World War I. It happened in spite of orders to the contrary by superiors; it happened in spite of language barriers. And...
The Winner's Curse
Paradoxes and Anomalies of Economic Life
Language: English
Release Date: June 26, 2012
Winner of the Nobel Memorial Prize in Economic Sciences
Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies...
by Mark L. Sirower
Language: English
Release Date: May 11, 2010
Language: English
Release Date: May 11, 2010
With acquisition activity running into the trillions of dollars, the acquisition alternative continues to be the favorite corporate growth strategy of this generation's executives. Unfortunately, creating shareholder value remains the most elusive outcome of these corporate strategies. After decades...