Jay Townsend: 2 books

This book is for candidates who are running for office; those who would like to know how to run for office, and how to win an election. Included are examples and case studies of candidates who made needless, fatal mistakes in their campaigns and how you can avoid them. Readers of this book will be...

This book is for candidates who are running for office; those who would like to know how to run for office, and how to win an election. Included are lessons from the 2016 election about communicating a message to voters; the art of a compelling slogan; mistakes to avoid; prosecuting a campaign strategy....