Raymond Loewy and Image-making in the Age of American Industrial Design
by
John Wall
Language: English
Release Date: August 15, 2018
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker...