Marketing to Baby Boomers through Meaningful Online Engagement
by
David Weigelt and Jonathan Boehman
Language: English
Release Date: March 1, 2009
Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these...