Marshall Cavendish International: 630 books

Cover of Brand Zero

Brand Zero

The Complete Branding Guide to Start-ups

by Jacky Tai
Language: English
Release Date: October 10, 2013

If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, anyway?), brace yourself…According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author’s...
Cover of CultureShock! Denmark

CultureShock! Denmark

A Survival Guide to Customs and Etiquette

by Morten Strange
Language: English
Release Date: February 15, 2010

CultureShock! Denmark is the only guide you will need to live and work in this land where the people come across as being homogeneous and which has its own distinct set of rules and regulations. Find out how the Danes' reserved nature and the walfare system affect their views on life and why they strongly...
Cover of CultureShock! Sweden

CultureShock! Sweden

A Survival Guide to Customs and Etiquette

by Charlotte Rosen Svensson
Language: English
Release Date: August 19, 2011

CultureShock! Sweden contains all the essential tips and advice you will need to establish your niche in a country that is home to some of the last remaining wildernesses in the world. Discover how the ideas of lagom (just enough) and trygghet (security) contribute to the making of the Swedish character...
Cover of STTS: Effective Networking

STTS: Effective Networking

How to win in the business dating game

by Sharon Connolly
Language: English
Release Date: February 13, 2013

The measure of your success will most probably not depend on what you know, but who you know! It has never been more important to develop great relationships and ensure that you are in the right place at the right time. When you become an effective networker, opportunities will continually knock at your...
Cover of Digital Bank

Digital Bank

Strategies to launch or become a digital bank

by Chris Skinner
Language: English
Release Date: May 15, 2014

Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon...
Cover of Branch Today Gone Tomorrow

Branch Today Gone Tomorrow

The case for the death of branch banking

by Brett King
Language: English
Release Date: January 2, 2012

In the wake of the global financial crisis, retail bankers face another equally challenging shift to their business in the near term the demise of the branch.In the UK, one bank branch has closed everyday since 1990. In the US, transaction volume in-branch will be down almost 60% between the period...
Cover of BSS Why Entrepreneurs Should Eat Bananas

BSS Why Entrepreneurs Should Eat Bananas

101 ideas for growing your business and yourself

by Simon Tupman
Language: English
Release Date: July 1, 2012

Why should anyone eat bananas? Because they are good for you! Experts agree that, as a quick source of carbohydrate fuel, bananas are better for you than any other fruit. They are great for an energy boost. This book is packed with timeless, inspirational, energy-boosting tips and advice for today’s...
Cover of The Answers: Sustainability

The Answers: Sustainability

How can you learn to live more sustainably, without giving up your lifestyle-why should you care?

by Jeremy Kourdi
Language: English
Release Date: August 1, 2012

How can you learn to live more sustainably, without giving up your lifestyle, and why should you care? We often hear the terms sustainability and sustainable development, but how much do we really understand about what they mean? Is sustainability just climate change in a different package? What’s...
Cover of Make Your Money Work For You (3rd Edn)

Make Your Money Work For You (3rd Edn)

How to grow your investment dollars

by Keon Chee, Ben Fok
Language: English
Release Date: January 1, 2011

Learn how to invest your money in the simplest possible way! Whether you are an investment veteran or wondering how to get started, you will find sensible advice about where you should invest your money in this comprehensive book. Find out how investments work, the different types of investment there...
Cover of BSS How To Make a Difference

BSS How To Make a Difference

Make it happen and fulfil your potential

by Tim Drake
Language: English
Release Date: July 1, 2012

Most of us want to make a positive difference either to the people around us or the situation in which we find ourselves. It gives meaning to our daily lives of work, chores and challenges. Moreover, it confirms our wish to leave a legacy, in either improving the lives of others or in changing the way...
Cover of STTS-Communications Your Key

STTS-Communications Your Key

Unlock the secrets that will increase productivity and prospel you to a brighter, more fulfilling future.

by Shirley Taylor, Alison Lester
Language: English
Release Date: July 1, 2009

Advancement in telecommunications has drastically changed the way that people communicate, particularly in a professional capacity. The onslaught of e-mail, text and even instant messaging has given people other means with which to communicate with one another, but in doing, the art of personal, verbal...
Cover of Getting the Balance Right

Getting the Balance Right

Leading and Managing Well

by Peter Shaw
Language: English
Release Date: December 20, 2012

Managers are continually faced with new challenges and dilemmas. Getting the balance right is never straightforward, however. We are always having to find the right point of equilibrium between leading and managing, the short and long term, the individual and the team, activity and reflection, and being resolute and adaptable.
Cover of CultureShock! Finland

CultureShock! Finland

A Survival Guide to Customs and Etiquette

by Deborah Swallow
Language: English
Release Date: February 1, 2011

CultureShock! Finland guides you on a fun-filled crash course on getting to know this rarely explored country. Find out why the Finns are so proud of their motherland and why others fall in love with it from their first visit. From cosmopolitan Helsinki to traditional Lapland, discover the gems of each...
Cover of CultureShock! Czech Republic

CultureShock! Czech Republic

A Survival Guide to Customs and Etiquette

by Tim Nollen
Language: English
Release Date: September 1, 2008

Gain an insight into the local characteristics from the Czech love of nature to their musical inclination to their magical folklore. Be aware of social etiquette when dining in someone’s home or learn what to expect when attending a traditional wedding. Navigate your way around the complex Czech language,...
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