The Tiny Clues That Uncover Huge Trends
by
Martin Lindstrom
Language: English
Release Date: February 23, 2016
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing...