A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras
by
Nimish V. Dwivedi
Language: English
Release Date: June 1, 2018
“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”
Bharat Puri, Managing Director, Pidilite Industries.
“Nimish...