Pearson: 6535 books

Cover of Negotiating with Backbone

Negotiating with Backbone

Eight Sales Strategies to Defend Your Price and Value

by Reed K. Holden
Language: English
Release Date: September 21, 2015

B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive guide for every sales pro facing the “procurement buzzsaw” – and it’s just been updated...
Cover of Nudge marketing English Version

Nudge marketing English Version

Winning at Behavioral Change

by Eric Singler
Language: French
Release Date: September 4, 2015

How can you double the sales of an everyday product without changing either its packaging or placement in store? How can you increase the effectiveness of a public health campaign or get the general population to reduce their energy consumption without spending a dime? Nothing could be simpler. All...
Cover of Get Up to Speed with Online Marketing

Get Up to Speed with Online Marketing

How to use websites, blogs, social networking and more to promote your business

by Mr Jon Reed
Language: English
Release Date: October 24, 2013

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ** ** ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? ** ** If you want to grow your business,...
Cover of Who Stole My Customer??

Who Stole My Customer??

Winning Strategies for Creating and Sustaining Customer Loyalty

by Harvey Thompson
Language: English
Release Date: December 12, 2014

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise:...
Cover of How to do better creative work
by Steve Harrison
Language: English
Release Date: April 8, 2010

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.  In...
Cover of The Rules of Wealth

The Rules of Wealth

A personal code for prosperity and plenty

by Richard Templar
Language: English
Release Date: July 29, 2015

Some people seem to find money so easy. Easy to make, easy to hold on to and easy to grow. The rest of us just find it easy to spend. Here’s a personal code for a life of prosperity and plenty.
Cover of Into the Light
by Kevin P Pearson
Language: English
Release Date: August 31, 2013

Into the light - Book 1 A happy, honest novel for girls around 12 plus. Mums may enjoy it too! Kind, clever 8 year old Pollyanna yearns to be a paranormal investigator and hunt ghosts. Helped by her adorable puppy, Meg, and sprightly 91 year old Mrs Peters, she starts her very own spiritual investigation...
Cover of Conceal
by Andrea Pearson
Language: English
Release Date: May 18, 2016

Nicole is in a race to find a powerful talisman before an evil being, capable of destroying worlds, finds it first. An ancient enemy has returned, and Nicole Williams and Jacob Clark must team up to stop him. With Jacob's talents and his magical Key of Kilenya, and Nicole's ability to control...
Cover of Fight the Fear

Fight the Fear

How to beat your negative mindset and win in life

by Mandie Holgate
Language: English
Release Date: November 22, 2016

 DO YOU KNOW WHAT'S STANDING BETWEEN YOU AND SUCCESS IN LIFE? IT'S YOU! CHANGE YOUR MINDSET TO DEAL WITH YOUR FEARS AND YOU INCREASE YOUR CHANCES OF SUCCESS.   Fear of failure, fear of public speaking, fear of being you, fear of asking for what you want, fear of saying NO and fear...
Cover of The Workshop Book

The Workshop Book

How to design and lead successful workshops

by Pamela Hamilton
Language: English
Release Date: July 4, 2016

THE WORKSHOP BOOK TEACHES YOU HOW TO RUN AN EFFECTIVE WORKSHOP - EFFORTLESSLY.   Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops. The tools you need to design and lead...
Cover of Network Defense and Countermeasures

Network Defense and Countermeasures

Principles and Practices

by William (Chuck) Easttom II
Language: English
Release Date: October 18, 2013

Everything you need to know about modern network attacks and defense, in one book Clearly explains core network security concepts, challenges, technologies, and skills Thoroughly updated for the latest attacks and countermeasures The perfect beginner’s guide for anyone interested...
Cover of CompTIA A+ 220-901 and 220-902 Exam Cram

CompTIA A+ 220-901 and 220-902 Exam Cram

Comp A+ 2209 2209 Exam ePub

by David L. Prowse
Language: English
Release Date: December 29, 2015

This is the perfect study guide to help you pass CompTIA®’s new A+® 220-901 and 220-902 exams. It provides coverage and practice questions for every exam topic, including substantial new coverage of Windows 8/8.1, new PC hardware, tablets, smartphones, OS X, Linux, cloud computing, and professional-level...
Cover of PMP Exam Cram

PMP Exam Cram

Project Management Professional

by Michael G. Solomon
Language: English
Release Date: December 8, 2009

PMP Exam Cram, Fourth Edition, is the perfect study guide to help you pass the 2009 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as quizzes and Exam Alerts.   Covers the critical information...
Cover of CCNA Data Center DCICN 200-150 Official Cert Guide
by Chad Hintz, Cesar Obediente, Ozden Karakok
Language: English
Release Date: January 18, 2017

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.   CCNA Data Center DCICN 200-150 Official Cert Guide from Cisco Press allows you to succeed on the exam the first time and is the...
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