Philip Shelper: 1 book

Cover of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies - 2nd Edition
by Philip Shelper
Language: English
Release Date: March 31, 2019

Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces...
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