Sage: 7203 books
Cases in Innovative Nonprofits
Organizations That Make a Difference
Language: English
Release Date: December 2, 2014
***Become an innovator in the nonprofit world * **
Student friendly and readable, Cases in Innovative Nonprofits provides readers with current comparative case studies of innovative nonprofit organizations that are meeting the needs of humanity in both the U.S. and abroad. Edited by well-known...
Cases in Nonprofit Management
A Hands-On Approach to Problem Solving
Language: English
Release Date: January 29, 2016
Case Studies in Nonprofit Management by Pat Libby and Laura Deitrick consists of original cases that are designed to teach students how to think critically, hone their decision-making skills, and learn to apply leadership and management principles that are essential for any nonprofit professional....
by Professor Paul A. Argenti
Language: English
Release Date: July 1, 2015
Language: English
Release Date: July 1, 2015
Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society....
Business and Professional Communication
KEYS for Workplace Excellence
Language: English
Release Date: November 29, 2018
Gain the knowledge and skills you need to move from interview candidate, to team member, to leader with this fully updated Fourth Edition of Business and Professional Communication by Kelly M. Quintanilla and Shawn T. Wahl. Accessible coverageof new communication technology and social media prepares...
Marketing for Entrepreneurs
Concepts and Applications for New Ventures
Language: English
Release Date: September 12, 2012
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase...
Public Relations Online
Lasting Concepts for Changing Media
Language: English
Release Date: December 20, 2006
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting...
Social Media Marketing
Theories and Applications
Language: English
Release Date: December 1, 2014
Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous...
by Kim B. Sheehan
Language: English
Release Date: July 18, 2013
Language: English
Release Date: July 18, 2013
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products,...
Introduction to Strategic Public Relations
Digital, Global, and Socially Responsible Communication
Language: English
Release Date: November 30, 2017
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award
How can public relations play a more active role in the betterment of society?
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares...
Democracy in Decline
Rebuilding its Future
Language: English
Release Date: June 17, 2016
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).
Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions...
The Rhetorical Power of Popular Culture
Considering Mediated Texts
Language: English
Release Date: February 17, 2017
Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism?
The **Third Edition **of The Rhetorical Power of Popular...
Family Violence Across the Lifespan
An Introduction
Language: English
Release Date: December 14, 2010
The most comprehensive research-based text on family violence – now more accessible and visually inviting than ever before
Streamlined and updated throughout with state-of-the-art information, this Third Edition of the authors' bestselling book gives readers an accessible introduction...
Health Intervention Research
Understanding Research Design and Methods
Language: English
Release Date: October 20, 2014
At a time when evidence-based practice is the standard bearer for understanding health behaviour, problems and interventions, ensuring that researchers know the appropriate designs and methods for their research is more paramount than ever. Health Intervention Research will equip those doing research...
by Mario Callegaro, Dr. Vasja Vehovar, Dr. Katja Lozar Manfreda
Language: English
Release Date: May 7, 2015
Language: English
Release Date: May 7, 2015
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to...