World Scientific Publishing Company: 3040 books
Architecting Experience
A Marketing Science and Digital Analytics Handbook
Language: English
Release Date: December 16, 2015
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of...
by Luca Spadafora, Gennady P Berman
Language: English
Release Date: April 27, 2017
Language: English
Release Date: April 27, 2017
This book provides simple introduction to quantitative finance for students and junior quants who want to approach the typical industry problems with practical but rigorous ambition. It shows a simple link between theoretical technicalities and practical solutions. Mathematical aspects are discussed...
The End of Online Shopping
The Future of New Retail in an Always Connected World
Language: English
Release Date: July 17, 2018
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction...
Long-Term Impact of Marketing
A Compendium
Language: English
Release Date: April 5, 2018
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure...
by Khee Giap Tan, Trieu Duong Luu Nguyen, Divya Chandran;Kong Yam Tan
Language: English
Release Date: November 21, 2017
Language: English
Release Date: November 21, 2017
As cities continue to play an increasingly significant role in driving economic growth in many countries, competition among cities have shifted from the national level to the global arena. In this context, international benchmarks for cities are vital for businesses and individuals to make informed...
Lee Kuan Yew School of Public Policy
Building a Global Policy School in Asia
Language: English
Release Date: August 23, 2012
In an industry of higher education that measures the longevity of its leading institutions in decades and centuries, the establishment and rapid growth of the eight-year-old Lee Kuan Yew School of Public Policy (LKY School), National University of Singapore, is a remarkable story that deserves to...
Winning in Service Markets
Success through People, Technology and Strategy
Language: English
Release Date: December 8, 2016
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing...
by Jessie Ee, Agnes Chang
Language: English
Release Date: June 29, 2015
Language: English
Release Date: June 29, 2015
This book is to expose youths, educators, counsellors and parents to the current demands in the workplace and how there is an urgent need to strengthen and develop deep skills and work-related competencies among youths to prepare them for a more self-fulfilling career path. The reader will realise...
Modern Japan: Origins of the Mind
Japanese Traditions and Approaches to Contemporary Life
Language: English
Release Date: July 22, 2010
The book takes a fresh look at modern Japan, and does not treat the Japanese as enigmatic or mysterious people; their ways of thinking and their culture can be explained by an honest appraisal of their history and of the norms that have shaped this history. This book not only reveals the mentality...
The Great Equal Society
Confucianism, China and the 21st Century
Language: English
Release Date: October 10, 2013
Confucianism is the guiding creed for a quarter of mankind, yet hardly anyone has explained it in plain terms — until now. Written in a style both intelligible and enjoyable for the global audience, The Great Equal Society distils the core ideas of the major Confucian classics and shows how their...
New Paradigm for Interpreting the Chinese Economy
Theories, Challenges and Opportunities
Language: English
Release Date: March 18, 2014
Since the reform and opening up in 1978, the Chinese economy has grown rapidly. China has become the focus of the world due to its astonishing achievements in every aspect of its economical growth. The country's transformation process has witnessed unprecedented social and economic phenomena and the...
by Baogang He
Language: English
Release Date: September 14, 2016
Language: English
Release Date: September 14, 2016
The order of international relations in Asia is predominantly state-centric. It is one based primarily on absolute national sovereignty, exclusive national identity and patriotic national citizenship. This sovereignty-based or state-centered order, however, has been challenged and progressively undermined...
by Mu Yang, Michael Siam Heng Heng
Language: English
Release Date: July 25, 2012
Language: English
Release Date: July 25, 2012
The book analyzes the nature of Chinese economy which enables it to go through the financial tsunami pretty unscathed. It discusses the stimulus package designed by the Chinese government to keep the economy on course, as well as its results — both positive and negative aspects in the middle and...
The World of Negotiation
Theories, Perceptions and Practice
Language: English
Release Date: October 16, 2015
The book will take its readers on a short tour of the world of negotiation, and provide them with a systematic understanding of a wide array of negotiation topics. The book includes the most essential points of importance and interest related to negotiation, such as theories and conceptions, basic...