Brainstorming and Beyond

A User-Centered Design Method

Nonfiction, Computers, Advanced Computing, Programming, Data Modeling & Design, General Computing
Cover of the book Brainstorming and Beyond by Chauncey Wilson, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chauncey Wilson ISBN: 9780124071667
Publisher: Elsevier Science Publication: January 22, 2013
Imprint: Morgan Kaufmann Language: English
Author: Chauncey Wilson
ISBN: 9780124071667
Publisher: Elsevier Science
Publication: January 22, 2013
Imprint: Morgan Kaufmann
Language: English

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

  • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
  • Explores efficient processes for analyzing the value of ideas
  • Examines ways to generate visual as well as textual ideas
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.

More books from Elsevier Science

Cover of the book Numerical Solutions of Three Classes of Nonlinear Parabolic Integro-Differential Equations by Chauncey Wilson
Cover of the book Land Surface Remote Sensing by Chauncey Wilson
Cover of the book Handbook of Crystal Growth by Chauncey Wilson
Cover of the book The Experiential Library by Chauncey Wilson
Cover of the book Disaster Prevention Policies by Chauncey Wilson
Cover of the book Managed Pressure Drilling by Chauncey Wilson
Cover of the book Applied Computing in Medicine and Health by Chauncey Wilson
Cover of the book Introductory Raman Spectroscopy by Chauncey Wilson
Cover of the book COMPUTER SOLUTION OF LARGE LINEAR SYSTEMSSTUDIES IN MATHEMATICS AND ITS APPLICATIONS VOLUME 28 (SMIA) by Chauncey Wilson
Cover of the book Multi-Dimensional Summarization in Cyber-Physical Society by Chauncey Wilson
Cover of the book Advances in Immunology by Chauncey Wilson
Cover of the book Altmetrics for Information Professionals by Chauncey Wilson
Cover of the book Mechatronics '98 by Chauncey Wilson
Cover of the book Successful Private Practice in Neuropsychology and Neuro-Rehabilitation by Chauncey Wilson
Cover of the book Rare Diseases and Orphan Drugs by Chauncey Wilson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy