Brand Aesthetics

Nonfiction, Computers, Application Software, Computer Graphics, Business & Finance, Marketing & Sales
Cover of the book Brand Aesthetics by G. Mazzalovo, Palgrave Macmillan UK
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Author: G. Mazzalovo ISBN: 9781137025609
Publisher: Palgrave Macmillan UK Publication: July 24, 2012
Imprint: Palgrave Macmillan Language: English
Author: G. Mazzalovo
ISBN: 9781137025609
Publisher: Palgrave Macmillan UK
Publication: July 24, 2012
Imprint: Palgrave Macmillan
Language: English

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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