Brand Cliches

Business & Finance, Marketing & Sales
Cover of the book Brand Cliches by Raman Kalia, Leadstart Publishing Pvt Ltd
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Author: Raman Kalia ISBN: 9789352015252
Publisher: Leadstart Publishing Pvt Ltd Publication: August 11, 2015
Imprint: Platinum Press Language: English
Author: Raman Kalia
ISBN: 9789352015252
Publisher: Leadstart Publishing Pvt Ltd
Publication: August 11, 2015
Imprint: Platinum Press
Language: English
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.

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