Brand Equity and Brand Value

Explanation and Measurement

Business & Finance
Cover of the book Brand Equity and Brand Value by Michael Burger, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Burger ISBN: 9783848260959
Publisher: Books on Demand Publication: November 10, 2012
Imprint: Language: English
Author: Michael Burger
ISBN: 9783848260959
Publisher: Books on Demand
Publication: November 10, 2012
Imprint:
Language: English
Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers. There are different approaches to measure the brand equity but all of them rely on a number of different variables that form a message together. There are also different approaches to measure or calculate the brand value. Unlike the measurement of the equity the measurement of the value has to result in a single value. While it does not seem to be possible to express brand equity in a single variable this is regularly done for brand value which also relies brand equity as an important factor. This implies that problems with the reliability of the brand values are to be expected. This booklet explains the terms in detail and shows the current status of equity and value measurement.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Brand equity and brand value are often used as synonyms. But that is wrong. While the brand value describes the monetary value of a brand the equity is a set of soft factors that increases or decreases utility associated with a product and changes the purchasing decisions of prospective customers. There are different approaches to measure the brand equity but all of them rely on a number of different variables that form a message together. There are also different approaches to measure or calculate the brand value. Unlike the measurement of the equity the measurement of the value has to result in a single value. While it does not seem to be possible to express brand equity in a single variable this is regularly done for brand value which also relies brand equity as an important factor. This implies that problems with the reliability of the brand values are to be expected. This booklet explains the terms in detail and shows the current status of equity and value measurement.

More books from Books on Demand

Cover of the book Un amour, Un silence by Michael Burger
Cover of the book 10 Commandments to the Living Water by Michael Burger
Cover of the book The Evolution of the Dragon by Michael Burger
Cover of the book Un Pèlerin d'Angkor by Michael Burger
Cover of the book Treibstoff SR by Michael Burger
Cover of the book Uncle Tom's Cabin by Michael Burger
Cover of the book Work and Travel Neuseeland by Michael Burger
Cover of the book Napoleon Bonaparte by Michael Burger
Cover of the book ¡Arriba! Vokabeln by Michael Burger
Cover of the book Sherlock Holmes als Einbrecher by Michael Burger
Cover of the book Kleiner Mann, großer Mann - alles vertauscht (Roman) by Michael Burger
Cover of the book Saint Germain Der vollkommene Diamant by Michael Burger
Cover of the book Anarchy by Michael Burger
Cover of the book Das Marketing-Geheimnis für Sprachschulen by Michael Burger
Cover of the book Europe at the Crossroads by Michael Burger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy