Brand Media Strategy

Integrated Communications Planning in the Digital Era

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Brand Media Strategy by A. Young, Palgrave Macmillan US
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Author: A. Young ISBN: 9781137447715
Publisher: Palgrave Macmillan US Publication: September 22, 2014
Imprint: Palgrave Macmillan Language: English
Author: A. Young
ISBN: 9781137447715
Publisher: Palgrave Macmillan US
Publication: September 22, 2014
Imprint: Palgrave Macmillan
Language: English

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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