Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Brand New World by Max Lenderman, HarperCollins Publishers
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Author: Max Lenderman ISBN: 9781554689514
Publisher: HarperCollins Publishers Publication: August 10, 2010
Imprint: HarperCollins Publishers Language: English
Author: Max Lenderman
ISBN: 9781554689514
Publisher: HarperCollins Publishers
Publication: August 10, 2010
Imprint: HarperCollins Publishers
Language: English

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.”

In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.

Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

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To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.”

In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.

Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

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