Brand NFL

Making and Selling America's Favorite Sport

Nonfiction, Sports, History, Football
Cover of the book Brand NFL by Michael Oriard, The University of North Carolina Press
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Author: Michael Oriard ISBN: 9780807899656
Publisher: The University of North Carolina Press Publication: September 12, 2010
Imprint: The University of North Carolina Press Language: English
Author: Michael Oriard
ISBN: 9780807899656
Publisher: The University of North Carolina Press
Publication: September 12, 2010
Imprint: The University of North Carolina Press
Language: English

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

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