Brand Personality

Business & Finance, Marketing & Sales
Cover of the book Brand Personality by Iva Rakocevic, GRIN Publishing
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Author: Iva Rakocevic ISBN: 9783656019893
Publisher: GRIN Publishing Publication: October 4, 2011
Imprint: GRIN Publishing Language: English
Author: Iva Rakocevic
ISBN: 9783656019893
Publisher: GRIN Publishing
Publication: October 4, 2011
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.

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Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.

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