Brand Protection in the Online World

A Comprehensive Guide

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Brand Protection in the Online World by David N. Barnett, Kogan Page
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Author: David N. Barnett ISBN: 9780749478704
Publisher: Kogan Page Publication: December 3, 2016
Imprint: Kogan Page Language: English
Author: David N. Barnett
ISBN: 9780749478704
Publisher: Kogan Page
Publication: December 3, 2016
Imprint: Kogan Page
Language: English

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

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