Brand Rituals
How Successful Brands Bond With Customers For Life
Business & Finance, Marketing & Sales, Research, Direct Marketing
| Author: | Zain Raj | ISBN: | 9780692430569 |
| Publisher: | Spyglass Publishing Group | Publication: | January 24, 2012 |
| Imprint: | Spyglass Publishing Group | Language: | English |
| Author: | Zain Raj |
| ISBN: | 9780692430569 |
| Publisher: | Spyglass Publishing Group |
| Publication: | January 24, 2012 |
| Imprint: | Spyglass Publishing Group |
| Language: | English |
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.
