Brand Romance

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Brand Romance by Y. Kusume, N. Gridley, Palgrave Macmillan UK
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Author: Y. Kusume, N. Gridley ISBN: 9781137369017
Publisher: Palgrave Macmillan UK Publication: November 25, 2013
Imprint: Palgrave Macmillan Language: English
Author: Y. Kusume, N. Gridley
ISBN: 9781137369017
Publisher: Palgrave Macmillan UK
Publication: November 25, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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