Brand Vandals

Reputation Wreckers and How to Build Better Defences

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Brand Vandals by Steve Earl, Stephen Waddington, Bloomsbury Publishing
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Author: Steve Earl, Stephen Waddington ISBN: 9781472905215
Publisher: Bloomsbury Publishing Publication: October 31, 2013
Imprint: Bloomsbury Information Language: English
Author: Steve Earl, Stephen Waddington
ISBN: 9781472905215
Publisher: Bloomsbury Publishing
Publication: October 31, 2013
Imprint: Bloomsbury Information
Language: English

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.

The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage.
For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before.
Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation.
Is your organisation ready for the brand vandals?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.

The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage.
For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before.
Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation.
Is your organisation ready for the brand vandals?

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