Branded Customer Service

The New Competitive Edge

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Branded Customer Service by Janelle Barlow, Paul Stewart, Berrett-Koehler Publishers
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Author: Janelle Barlow, Paul Stewart ISBN: 9781609943233
Publisher: Berrett-Koehler Publishers Publication: September 14, 2006
Imprint: Berrett-Koehler Publishers Language: English
Author: Janelle Barlow, Paul Stewart
ISBN: 9781609943233
Publisher: Berrett-Koehler Publishers
Publication: September 14, 2006
Imprint: Berrett-Koehler Publishers
Language: English

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

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