Branding Canada

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Branding Canada by Evan Potter, McGill-Queen's University Press
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Author: Evan Potter ISBN: 9780773583917
Publisher: McGill-Queen's University Press Publication: November 1, 2008
Imprint: Language: English
Author: Evan Potter
ISBN: 9780773583917
Publisher: McGill-Queen's University Press
Publication: November 1, 2008
Imprint:
Language: English
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism encourage cooperation to protect the environment or attract investment and skilled labour influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism encourage cooperation to protect the environment or attract investment and skilled labour influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.

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