Branding to Differ
The Brand Building Handbook for Business Leaders.
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Jean-Luc Ambrosi | ISBN: | 9780992293611 |
| Publisher: | Liberum Press | Publication: | September 2, 2013 |
| Imprint: | Liberum Press | Language: | English |
| Author: | Jean-Luc Ambrosi |
| ISBN: | 9780992293611 |
| Publisher: | Liberum Press |
| Publication: | September 2, 2013 |
| Imprint: | Liberum Press |
| Language: | English |
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular clichés. A must read for any senior executive.
