Brandraising

How Nonprofits Raise Visibility and Money Through Smart Communications

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Brandraising by Sarah Durham, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sarah Durham ISBN: 9780470542217
Publisher: Wiley Publication: November 19, 2009
Imprint: Jossey-Bass Language: English
Author: Sarah Durham
ISBN: 9780470542217
Publisher: Wiley
Publication: November 19, 2009
Imprint: Jossey-Bass
Language: English

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

More books from Wiley

Cover of the book Body Language by Sarah Durham
Cover of the book DSM-IV-TR in Action by Sarah Durham
Cover of the book What's Wrong with the United Nations and How to Fix It by Sarah Durham
Cover of the book Synthetic Biology by Sarah Durham
Cover of the book From Memory to Written Record by Sarah Durham
Cover of the book Hollywood Stardom by Sarah Durham
Cover of the book Why America Needs a Left by Sarah Durham
Cover of the book Zombie Banks by Sarah Durham
Cover of the book Developing Human Capital by Sarah Durham
Cover of the book Understanding Lasers by Sarah Durham
Cover of the book Handbook of Tunnel Engineering I by Sarah Durham
Cover of the book Experimente rund ums Kochen, Braten, Backen by Sarah Durham
Cover of the book Paradigms of Combinatorial Optimization by Sarah Durham
Cover of the book Microsoft Windows Server 2008 R2 Administration Instant Reference by Sarah Durham
Cover of the book Structure from Motion in the Geosciences by Sarah Durham
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy