Breastfeeding and Media

Exploring Conflicting Discourses That Threaten Public Health

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Gender Studies
Cover of the book Breastfeeding and Media by Katherine A. Foss, Springer International Publishing
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Author: Katherine A. Foss ISBN: 9783319564425
Publisher: Springer International Publishing Publication: June 14, 2017
Imprint: Palgrave Macmillan Language: English
Author: Katherine A. Foss
ISBN: 9783319564425
Publisher: Springer International Publishing
Publication: June 14, 2017
Imprint: Palgrave Macmillan
Language: English

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

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This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

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