Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Business & Finance, Business Reference, Corporate History, Management & Leadership, Decision Making & Problem Solving, Management
Cover of the book Brick by Brick by David Robertson, Bill Breen, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Robertson, Bill Breen ISBN: 9780307951625
Publisher: The Crown Publishing Group Publication: June 25, 2013
Imprint: Crown Business Language: English
Author: David Robertson, Bill Breen
ISBN: 9780307951625
Publisher: The Crown Publishing Group
Publication: June 25, 2013
Imprint: Crown Business
Language: English

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.

It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. 

Along the way, Brick by Brick reveals how LEGO:

- Became truly customer-driven by co-creating with kids as well as its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum approach to innovation
- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes

Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.

It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. 

Along the way, Brick by Brick reveals how LEGO:

- Became truly customer-driven by co-creating with kids as well as its passionate adult fans
- Looked beyond products and learned to leverage a full-spectrum approach to innovation
- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes

Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

More books from The Crown Publishing Group

Cover of the book Tender Warrior by David Robertson, Bill Breen
Cover of the book What I Wish I'd Known Before I Got Married by David Robertson, Bill Breen
Cover of the book The Parables of Jesus by David Robertson, Bill Breen
Cover of the book Christmas in My Heart, A Third Treasury by David Robertson, Bill Breen
Cover of the book Blitzscaling by David Robertson, Bill Breen
Cover of the book Experiencing Christ Within Workbook by David Robertson, Bill Breen
Cover of the book If Tomorrow Never Comes by David Robertson, Bill Breen
Cover of the book The Journey to Peace by David Robertson, Bill Breen
Cover of the book Smart Couples Finish Rich, Revised and Updated by David Robertson, Bill Breen
Cover of the book Sir Kendrick and the Castle of Bel Lione by David Robertson, Bill Breen
Cover of the book A Godward Life by David Robertson, Bill Breen
Cover of the book Bad Girls of the Bible by David Robertson, Bill Breen
Cover of the book Letters to Timothy by David Robertson, Bill Breen
Cover of the book Bright Are the Stars by David Robertson, Bill Breen
Cover of the book The American Catholic Experience by David Robertson, Bill Breen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy