BRICs and Beyond

Lessons on Emerging Markets

Business & Finance
Cover of the book BRICs and Beyond by Stephanie Jones, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephanie Jones ISBN: 9781118351512
Publisher: Wiley Publication: June 4, 2012
Imprint: Wiley Language: English
Author: Stephanie Jones
ISBN: 9781118351512
Publisher: Wiley
Publication: June 4, 2012
Imprint: Wiley
Language: English

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.

With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business.

". . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with." --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK

". . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . ." --Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

BRICs and Beyond is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too.

With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business.

". . . this book is needed not only because it looks at business from the BRICs points of view; it also looks at business from the point of view of tomorrow's business leaders and the challenges that they will have to cope with." --Professor Jonathan Gosling, Centre for Leadership Studies, and co-founder, The One-Planet MBA, the University of Exeter, UK

". . . Stephanie Jones advises Western businesses on doing business in emerging economies in a refreshingly straightforward manner, integrating in a novel way her three decades of global, practical experience with the daily barrage of reporting on the BRICs--distilling from these many lessons and principles. . ." --Extracted from the Foreword, by Professor Wim Naudé, Director of Research, Maastricht School of Management

More books from Wiley

Cover of the book Biomedical Image Analysis Recipes in MATLAB by Stephanie Jones
Cover of the book Staring at the Sun by Stephanie Jones
Cover of the book Starting a Business on eBay.co.uk For Dummies by Stephanie Jones
Cover of the book Applied Survival Analysis by Stephanie Jones
Cover of the book Cool Infographics by Stephanie Jones
Cover of the book Trade My Way by Stephanie Jones
Cover of the book The Leadership Gap by Stephanie Jones
Cover of the book Organic Reactions, Volume 98 by Stephanie Jones
Cover of the book China's Superbank by Stephanie Jones
Cover of the book Beginning Partial Differential Equations by Stephanie Jones
Cover of the book Nano Lithography by Stephanie Jones
Cover of the book Recent Advances in Polyphenol Research by Stephanie Jones
Cover of the book Access 2003 For Dummies by Stephanie Jones
Cover of the book Bullying Interventions in Schools by Stephanie Jones
Cover of the book Programme Procurement in Construction by Stephanie Jones
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy