Bright Marketing for Small Business

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Bright Marketing for Small Business by Robert Craven, Crimson Publishing
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Author: Robert Craven ISBN: 9781780590868
Publisher: Crimson Publishing Publication: June 3, 2011
Imprint: Crimson Publishing Language: English
Author: Robert Craven
ISBN: 9781780590868
Publisher: Crimson Publishing
Publication: June 3, 2011
Imprint: Crimson Publishing
Language: English

Look at your business through the eyes of your customer.

Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest?

As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won’t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan.

Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint:

* Who you want to be communicating with (your target audience)

* What method of communication is most suitable (email, letter, phone call, Twitter?)

* What your message should be (your sales proposition)

Remember, in today’s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Look at your business through the eyes of your customer.

Why should people bother to buy from you when they can buy from the competition? And what makes your business different from the rest?

As a small business owner these are questions you will have to be able to answer confidently and assertively to make your business a success. You probably won’t be the person marketing the product, but you are the person who best understands your business and your sales proposition and you need to ensure your marketing activity is aligned to your business plan.

Bright Marketing for Small Business understands this and gives company owners and directors confidence to implement a hooked up marketing plan from research to sales. Author Robert Craven helps you pinpoint:

* Who you want to be communicating with (your target audience)

* What method of communication is most suitable (email, letter, phone call, Twitter?)

* What your message should be (your sales proposition)

Remember, in today’s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing for Small Business helps you look at your business through the eyes of your customer and put yourself ahead of the competition.

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