BSS FAQs On Marketing

Answers and advise by the gurus

Business & Finance
Cover of the book BSS FAQs On Marketing by Philip Kotler, Marshall Cavendish International
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Author: Philip Kotler ISBN: 9789814408684
Publisher: Marshall Cavendish International Publication: July 1, 2012
Imprint: Marshall Cavendish Edition Language: English
Author: Philip Kotler
ISBN: 9789814408684
Publisher: Marshall Cavendish International
Publication: July 1, 2012
Imprint: Marshall Cavendish Edition
Language: English
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?• What metrics can companies use to judge marketing performance?• How are globalization and new technology affecting the role of marketing?• What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?• What metrics can companies use to judge marketing performance?• How are globalization and new technology affecting the role of marketing?• What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

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