Building Brand Equity and Consumer Trust Through Radical Transparency Practices
Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
| Author: | Elena Veselinova, Marija Gogova Samonikov | ISBN: | 9781522524199 |
| Publisher: | IGI Global | Publication: | July 13, 2017 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | Elena Veselinova, Marija Gogova Samonikov |
| ISBN: | 9781522524199 |
| Publisher: | IGI Global |
| Publication: | July 13, 2017 |
| Imprint: | Business Science Reference |
| Language: | English |
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
