Building Successful Online Communities

Evidence-Based Social Design

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Social Science
Cover of the book Building Successful Online Communities by Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl, The MIT Press
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Author: Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl ISBN: 9780262297394
Publisher: The MIT Press Publication: March 23, 2012
Imprint: The MIT Press Language: English
Author: Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl
ISBN: 9780262297394
Publisher: The MIT Press
Publication: March 23, 2012
Imprint: The MIT Press
Language: English

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

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