Building the Value Machine

Transforming Your Business Through Collaborative Customer Partnerships

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Leadership
Cover of the book Building the Value Machine by Peter Cheverton, Kingsley Weber, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Cheverton, Kingsley Weber ISBN: 9780749458645
Publisher: Kogan Page Publication: November 3, 2009
Imprint: Kogan Page Language: English
Author: Peter Cheverton, Kingsley Weber
ISBN: 9780749458645
Publisher: Kogan Page
Publication: November 3, 2009
Imprint: Kogan Page
Language: English

Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.

Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.

Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

More books from Kogan Page

Cover of the book Develop Your Presentation Skills by Peter Cheverton, Kingsley Weber
Cover of the book Bids, Tenders and Proposals by Peter Cheverton, Kingsley Weber
Cover of the book Lowe's Transport Manager's and Operator's Handbook 2019 by Peter Cheverton, Kingsley Weber
Cover of the book Emotionomics by Peter Cheverton, Kingsley Weber
Cover of the book Make an Impact with Your Written English by Peter Cheverton, Kingsley Weber
Cover of the book You Can Do It Too: The 20 Essential Things Every Budding Entrepreneur by Peter Cheverton, Kingsley Weber
Cover of the book Conduct Risk Management by Peter Cheverton, Kingsley Weber
Cover of the book Successful Interviewing and Recruitment by Peter Cheverton, Kingsley Weber
Cover of the book Leading Cultural Change by Peter Cheverton, Kingsley Weber
Cover of the book Aviation Logistics by Peter Cheverton, Kingsley Weber
Cover of the book The Brand Challenge by Peter Cheverton, Kingsley Weber
Cover of the book Building Effective Value Chains by Peter Cheverton, Kingsley Weber
Cover of the book Excellence in Coaching by Peter Cheverton, Kingsley Weber
Cover of the book How to Pass Advanced Verbal Reasoning Tests by Peter Cheverton, Kingsley Weber
Cover of the book Ethics in Public Relations by Peter Cheverton, Kingsley Weber
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy