Business and Competitive Analysis

Effective Application of New and Classic Methods

Business & Finance, Economics, Statistics, Management & Leadership, Production & Operations Management, Nonfiction, Computers, Programming, Software Development
Cover of the book Business and Competitive Analysis by Craig S. Fleisher, Babette E. Bensoussan, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Craig S. Fleisher, Babette E. Bensoussan ISBN: 9780133101003
Publisher: Pearson Education Publication: January 12, 2015
Imprint: Pearson FT Press Language: English
Author: Craig S. Fleisher, Babette E. Bensoussan
ISBN: 9780133101003
Publisher: Pearson Education
Publication: January 12, 2015
Imprint: Pearson FT Press
Language: English
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

More books from Pearson Education

Cover of the book The Picture of Dorian Gray: York Notes Advanced by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Influence by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Patterns of Information Management by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Designing Circuit Boards with EAGLE by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Sams Teach Yourself iPhone Application Development in 24 Hours by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Excel 2016 Formulas and Functions (includes Content Update Program) by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book WordPress In Depth by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book The Nintendo Wii Pocket Guide by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Flash Professional CS5 Advanced for Windows and Macintosh by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Programming Microsoft Dynamics CRM 4.0 by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book The Rules of Parenting by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book My Pages (for Mac) by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book WordPress on Demand by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Object Thinking by Craig S. Fleisher, Babette E. Bensoussan
Cover of the book Financial Times Guide to Technical Analysis by Craig S. Fleisher, Babette E. Bensoussan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy