Business Branding: A Guide to Successful Business Branding

Business & Finance
Cover of the book Business Branding: A Guide to Successful Business Branding by Anthony Ekanem, Lulu.com
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Author: Anthony Ekanem ISBN: 9781329984530
Publisher: Lulu.com Publication: March 20, 2016
Imprint: Lulu.com Language: English
Author: Anthony Ekanem
ISBN: 9781329984530
Publisher: Lulu.com
Publication: March 20, 2016
Imprint: Lulu.com
Language: English

Branding is all about image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick and mortar business and online companies benefit through branding methods.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding is all about image of a business. The concept doesn’t only include style, emblems and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how a business is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors which help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick and mortar business and online companies benefit through branding methods.

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