Business Model Innovation
Concepts, Analysis, and Cases
Business & Finance, Management & Leadership, Decision Making & Problem Solving, Planning & Forecasting
| Author: | Allan Afuah | ISBN: | 9780429821837 |
| Publisher: | Taylor and Francis | Publication: | October 3, 2018 |
| Imprint: | Routledge | Language: | English |
| Author: | Allan Afuah |
| ISBN: | 9780429821837 |
| Publisher: | Taylor and Francis |
| Publication: | October 3, 2018 |
| Imprint: | Routledge |
| Language: | English |
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
