Business Project Management and Marketing
Mastering Business Markets
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | ISBN: | 9783662485071 | |
| Publisher: | Springer Berlin Heidelberg | Publication: | January 8, 2016 |
| Imprint: | Springer | Language: | English |
| Author: | |
| ISBN: | 9783662485071 |
| Publisher: | Springer Berlin Heidelberg |
| Publication: | January 8, 2016 |
| Imprint: | Springer |
| Language: | English |
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
