Business, Society and Politics
Multinationals in Emerging Markets
Business & Finance, Economics, International
| Author: | Pervez N. Ghauri | ISBN: | 9781780529912 |
| Publisher: | Emerald Group Publishing Limited | Publication: | December 11, 2012 |
| Imprint: | Emerald Group Publishing Limited | Language: | English |
| Author: | Pervez N. Ghauri |
| ISBN: | 9781780529912 |
| Publisher: | Emerald Group Publishing Limited |
| Publication: | December 11, 2012 |
| Imprint: | Emerald Group Publishing Limited |
| Language: | English |
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
