Business-to-Business Marketing

A step-by-step guide

Business & Finance, Marketing & Sales, Industrial, Telemarketing
Cover of the book Business-to-Business Marketing by Mark Eardley, Penguin Random House South Africa
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Eardley ISBN: 9781776090136
Publisher: Penguin Random House South Africa Publication: February 1, 2016
Imprint: Penguin Language: English
Author: Mark Eardley
ISBN: 9781776090136
Publisher: Penguin Random House South Africa
Publication: February 1, 2016
Imprint: Penguin
Language: English

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results – increased sales, rising market share and rock-solid margins. Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results – increased sales, rising market share and rock-solid margins. Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.

More books from Penguin Random House South Africa

Cover of the book Neighbours – The Story of a Murder by Mark Eardley
Cover of the book Hermanus by Mark Eardley
Cover of the book Riding the Dragon's Spine: by Mark Eardley
Cover of the book Tasting the Cape - Guide to the Cape Winelands by Mark Eardley
Cover of the book Chic Jozi by Mark Eardley
Cover of the book The Assault on the Rand by Mark Eardley
Cover of the book Diving in Mozambique by Mark Eardley
Cover of the book Braai: 166 modern recipes to share with family and friends by Mark Eardley
Cover of the book Diving and Spearfishing in South Africa by Mark Eardley
Cover of the book The Queen of Green by Mark Eardley
Cover of the book Pocket Guide Birds of Southern Africa by Mark Eardley
Cover of the book The Elephants Are Coming! by Mark Eardley
Cover of the book South Africa’s Greatest Batsmen by Mark Eardley
Cover of the book More than Rugby by Mark Eardley
Cover of the book Eye on the Diamonds by Mark Eardley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy