C-Scape

Conquer the Forces Changing Business Today

Business & Finance
Cover of the book C-Scape by Larry Kramer, HarperCollins e-books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Larry Kramer ISBN: 9780062020116
Publisher: HarperCollins e-books Publication: November 2, 2010
Imprint: HarperCollins e-books Language: English
Author: Larry Kramer
ISBN: 9780062020116
Publisher: HarperCollins e-books
Publication: November 2, 2010
Imprint: HarperCollins e-books
Language: English

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett

“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer

From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.

More books from HarperCollins e-books

Cover of the book Scottish Brides by Larry Kramer
Cover of the book SAFE by Larry Kramer
Cover of the book You're Hired by Larry Kramer
Cover of the book Warrior's Woman by Larry Kramer
Cover of the book What Brothers Think, What Sistahs Know About Sex by Larry Kramer
Cover of the book Food: Your Miracle Medicine by Larry Kramer
Cover of the book The Naked Face by Larry Kramer
Cover of the book Break Through Your Set Point by Larry Kramer
Cover of the book Miss Understanding by Larry Kramer
Cover of the book I Dream in Blue by Larry Kramer
Cover of the book Stroke-Free for Life by Larry Kramer
Cover of the book Two Histories of England by Larry Kramer
Cover of the book Cheat the Grave by Larry Kramer
Cover of the book Brickhouse by Larry Kramer
Cover of the book The Ultimate Chocolate Cookie Book by Larry Kramer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy