Campaign Communication and Political Marketing
Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Philippe J. Maarek | ISBN: | 9781444340693 |
| Publisher: | Wiley | Publication: | March 21, 2011 |
| Imprint: | Wiley-Blackwell | Language: | English |
| Author: | Philippe J. Maarek |
| ISBN: | 9781444340693 |
| Publisher: | Wiley |
| Publication: | March 21, 2011 |
| Imprint: | Wiley-Blackwell |
| Language: | English |
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
