Campaign Communication and Political Marketing

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Campaign Communication and Political Marketing by Philippe J. Maarek, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philippe J. Maarek ISBN: 9781444340693
Publisher: Wiley Publication: March 21, 2011
Imprint: Wiley-Blackwell Language: English
Author: Philippe J. Maarek
ISBN: 9781444340693
Publisher: Wiley
Publication: March 21, 2011
Imprint: Wiley-Blackwell
Language: English

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

More books from Wiley

Cover of the book The Handbook of Risk Management by Philippe J. Maarek
Cover of the book Molecular Data Analysis Using R by Philippe J. Maarek
Cover of the book Alien and Philosophy by Philippe J. Maarek
Cover of the book Conquer the Chaos by Philippe J. Maarek
Cover of the book Computational Methods for Next Generation Sequencing Data Analysis by Philippe J. Maarek
Cover of the book The Pledge by Philippe J. Maarek
Cover of the book Complex Macromolecular Architectures by Philippe J. Maarek
Cover of the book Blogging For Dummies by Philippe J. Maarek
Cover of the book A Companion to New Media Dynamics by Philippe J. Maarek
Cover of the book Intelligence in an Insecure World by Philippe J. Maarek
Cover of the book Combining Pattern Classifiers by Philippe J. Maarek
Cover of the book Writing Copy For Dummies by Philippe J. Maarek
Cover of the book Forecasting and Management of Technology by Philippe J. Maarek
Cover of the book Portfolio Life by Philippe J. Maarek
Cover of the book 3G, 4G and Beyond by Philippe J. Maarek
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy