Campaign Communication and Political Marketing

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Campaign Communication and Political Marketing by Philippe J. Maarek, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philippe J. Maarek ISBN: 9781444340693
Publisher: Wiley Publication: March 21, 2011
Imprint: Wiley-Blackwell Language: English
Author: Philippe J. Maarek
ISBN: 9781444340693
Publisher: Wiley
Publication: March 21, 2011
Imprint: Wiley-Blackwell
Language: English

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

More books from Wiley

Cover of the book Statistics and Probability with Applications for Engineers and Scientists by Philippe J. Maarek
Cover of the book Word 2016 For Professionals For Dummies by Philippe J. Maarek
Cover of the book Rapid Psychiatry by Philippe J. Maarek
Cover of the book Unfairly Labeled by Philippe J. Maarek
Cover of the book The Role of the Study Director in Nonclinical Studies by Philippe J. Maarek
Cover of the book A Life of Magic Chemistry by Philippe J. Maarek
Cover of the book Songwriting For Dummies by Philippe J. Maarek
Cover of the book Stirling Cycle Engines by Philippe J. Maarek
Cover of the book A Concise History of World Population by Philippe J. Maarek
Cover of the book Productivity For Dummies by Philippe J. Maarek
Cover of the book The Microsoft Data Warehouse Toolkit by Philippe J. Maarek
Cover of the book EPR Spectroscopy by Philippe J. Maarek
Cover of the book Computational Approaches to Studying the Co-evolution of Networks and Behavior in Social Dilemmas by Philippe J. Maarek
Cover of the book Purposeful Program Theory by Philippe J. Maarek
Cover of the book Oral Wound Healing by Philippe J. Maarek
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy