Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Can't Buy Me Like by Bob Garfield, Doug Levy, Penguin Publishing Group
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Author: Bob Garfield, Doug Levy ISBN: 9781101595336
Publisher: Penguin Publishing Group Publication: March 7, 2013
Imprint: Portfolio Language: English
Author: Bob Garfield, Doug Levy
ISBN: 9781101595336
Publisher: Penguin Publishing Group
Publication: March 7, 2013
Imprint: Portfolio
Language: English

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

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