Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Business & Finance
Cover of the book Capturing New Markets: How Smart Companies Create Opportunities Others Don’t by Stephen Wunker, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephen Wunker ISBN: 9780071767521
Publisher: McGraw-Hill Education Publication: June 16, 2011
Imprint: McGraw-Hill Education Language: English
Author: Stephen Wunker
ISBN: 9780071767521
Publisher: McGraw-Hill Education
Publication: June 16, 2011
Imprint: McGraw-Hill Education
Language: English

Create and dominate new markets to escape commoditization and spur business growth!

New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You’ll learn how to:

  • Leverage new markets to turbo charge your company’s growth engine
  • Spot opportunities to create new markets
  • Assess the growth prospects and viability of markets that don't yet exist
  • Target a new market’s first customers
  • Choose between two major alternatives to sales channels
  • Time market entry to be either a first mover or a fast follower
  • Tackle emerging markets profitably
  • Enable large companies to approach new markets nimbly
  • Catalyze the growth of new markets through public policy

Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Create and dominate new markets to escape commoditization and spur business growth!

New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You’ll learn how to:

Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy.

More books from McGraw-Hill Education

Cover of the book RV Electrical Systems: A Basic Guide to Troubleshooting, Repairing and Improvement by Stephen Wunker
Cover of the book 3D Printer Projects for Makerspaces by Stephen Wunker
Cover of the book How to Make Money with Junk Bonds by Stephen Wunker
Cover of the book Remote Sensing for Biodiversity and Wildlife Management: Synthesis and Applications by Stephen Wunker
Cover of the book Social Entrepreneurship for the 21st Century: Innovation Across the Nonprofit, Private, and Public Sectors by Stephen Wunker
Cover of the book McGraw-Hill's 500 European History Questions: Ace Your College Exams by Stephen Wunker
Cover of the book How to Hire and Develop Your Next Top Performer, 2nd edition: The Qualities That Make Salespeople Great by Stephen Wunker
Cover of the book Microsoft SQL Server 2005 Stored Procedure Programming in T-SQL & .NET by Stephen Wunker
Cover of the book Instant Leads by Stephen Wunker
Cover of the book 5 Steps to a 5: AP U.S. Government & Politics 2018 by Stephen Wunker
Cover of the book McGraw-Hill Education Essential Vocabulary for the TOEFL® Test by Stephen Wunker
Cover of the book Semiconductor Manufacturing Handbook by Stephen Wunker
Cover of the book Oracle CRM On Demand Deployment Guide by Stephen Wunker
Cover of the book What It Takes To Be Number #1: Vince Lombardi on Leadership by Stephen Wunker
Cover of the book 5 Steps to a 5: 500 AP European History Questions to Know by Test Day, Second Edition by Stephen Wunker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy