Case Analysis RealNetworks - RealNetworks still hot in business?

RealNetworks still hot in business?

Business & Finance, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Case Analysis RealNetworks - RealNetworks still hot in business? by Malko Ebers, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Malko Ebers ISBN: 9783638320191
Publisher: GRIN Publishing Publication: October 28, 2004
Imprint: GRIN Publishing Language: English
Author: Malko Ebers
ISBN: 9783638320191
Publisher: GRIN Publishing
Publication: October 28, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Organisation and Administration, grade: 1,7 (A-), University of Constance (FB Politics/Business Administration/Department for Management), course: Startegic management: concepts and cases, 18 entries in the bibliography, language: English, abstract: Since Rob Glaser founded RealNetworks in 1994 the company has been developed to one of the most innovative high quality network companies in the young history of commercial internet. One could say RealNetworks, its invent ion and development of real time internet media streaming such as videos and audio files paved the way for effective and consumer friendly use of internet content. 'Real`s technology had become the dominant standard' and the company achieved an outstand ing market position and was `hot in business`. However since the last years the company is facing increasing competition. As the first step of this management analysis, I examine the environment RealNetworks Rhapsody service is settled in. Afterwards I will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part I draw the line using the gained information of the SWOT analysis and the company's current situation to explain the recent strategies and future prospect. The leading question will be: what are the key strengths, weaknesses, opportunities and threats the company has to deal with. Is the companies resource allocation and strategy still adequate to succeed the new challenges in a rapidly changing, competitive business environment and what are possible organizational and strategic alternatives?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Organisation and Administration, grade: 1,7 (A-), University of Constance (FB Politics/Business Administration/Department for Management), course: Startegic management: concepts and cases, 18 entries in the bibliography, language: English, abstract: Since Rob Glaser founded RealNetworks in 1994 the company has been developed to one of the most innovative high quality network companies in the young history of commercial internet. One could say RealNetworks, its invent ion and development of real time internet media streaming such as videos and audio files paved the way for effective and consumer friendly use of internet content. 'Real`s technology had become the dominant standard' and the company achieved an outstand ing market position and was `hot in business`. However since the last years the company is facing increasing competition. As the first step of this management analysis, I examine the environment RealNetworks Rhapsody service is settled in. Afterwards I will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part I draw the line using the gained information of the SWOT analysis and the company's current situation to explain the recent strategies and future prospect. The leading question will be: what are the key strengths, weaknesses, opportunities and threats the company has to deal with. Is the companies resource allocation and strategy still adequate to succeed the new challenges in a rapidly changing, competitive business environment and what are possible organizational and strategic alternatives?

More books from GRIN Publishing

Cover of the book Homi Bhaba's Third Space in Özpetek's Cinema by Malko Ebers
Cover of the book From Sudan to Suomi by Malko Ebers
Cover of the book Obstacles to Strong Democracy - Prisoner's Dilemma and Free Rider Effect by Malko Ebers
Cover of the book eCRM: Using the internet for customer relationship management at the TQU Academy by Malko Ebers
Cover of the book Globalisation, culture and work by Malko Ebers
Cover of the book Emerging Technology and Trends by Malko Ebers
Cover of the book Sudan - An Analysis of the British Colonial Policy and its Legacy by Malko Ebers
Cover of the book La fusion por absorcion by Malko Ebers
Cover of the book Coca and Cocaine in the Andes by Malko Ebers
Cover of the book Biblical Ideas in Anne Bradstreet's 'The Flesh and the Spirit' by Malko Ebers
Cover of the book The Essence of Jazz - A Composer's View by Malko Ebers
Cover of the book The protection of traditional indigenous knowledge by intellectual property law by Malko Ebers
Cover of the book Possible benefits to the Chinese tourism and hospitality industry by Malko Ebers
Cover of the book The Actual US Climate Policy In Comparison With The Global Climate Protection And The Interrelation With The US Economy by Malko Ebers
Cover of the book Where is the legacy of the cinema verite moment of documentary filmmaking to found now. Your response must make detailed reference to at least two film or tv examples by Malko Ebers
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy