Case Studies in Crisis Communication

International Perspectives on Hits and Misses

Business & Finance, Economics, International, Business Reference, Business Communication
Cover of the book Case Studies in Crisis Communication by , Taylor and Francis
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Author: ISBN: 9781136593727
Publisher: Taylor and Francis Publication: August 13, 1997
Imprint: Routledge Language: English
Author:
ISBN: 9781136593727
Publisher: Taylor and Francis
Publication: August 13, 1997
Imprint: Routledge
Language: English

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

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